Monday, August 30, 2010

Making Sense of Health Care Reform: What the new law means for you, your family and your agency

Presented by Mothers and Babies Perinatal Network
Tuesday, October 26th
8am - 4:30pm
Owego Treadway Inn

8am to 9am- Continental Breakfast and Registration
9am to 10:15am- What Healthcare Reform Means in NYS: NYS Department of Health
10:30am to 12pm- What Healthcare Reform Means for Women's Healthcare: Lois Uttley, MPP; Co-founder, Raising Women's Voices
12pm to 1pm- Lunch
1pm to 2pm- Strengthening of Public Programs: Kinda Serafi Esq., Director of Policy, Children's Defense Fund
2:15pm to 3:15pm- Healthcare Reform for Those with Private Insurance: Mark Scherzer, Law Offices of Mark Scherzer
3:15pm to 4:15pm- Building Insurance Exchangers- The Marketplace for Obtaining Coverage: Kinda Serafi Esq., Director of Policy, Children's Defense Fund
4:15pm to 4:30pm- Closing remarks and evaluations

Conference registration is $35.00
Call 800-231-0744 or e-mail

Thursday, August 26, 2010

Insights into Donor Motivation and Behavior for the 21st Century" Research Finds Surprising Answers to Those and Other Questions

Russ Reid "Heart of the Donor™: Insights into Donor Motivation and Behavior for the 21st Century" Research Finds Surprising Answers to Those and Other Questions

NEW YORK, Aug. 24 /PRNewswire/ -- A new research study was released Tuesday that may change the way many nonprofits approach their fundraising budgets. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, uncovers valuable insights on donor behavior and preferences as well as insight into age, demographic and other factors.

The report will be unveiled at the Direct Marketing Association Nonprofit Federation conference at the Sheraton New York City. The research was commissioned and created by Russ Reid and conducted by Grey Matter Research & Consulting. The survey took place in June of this year.

As many would expect, the study finds that today's most valuable donors – boomers and older donors – primarily give through the mail. But those in the 25-54 age range tended to give both online and through the mail. "One thing we find interesting is this nexus in the 25-54 year old group," said Lisa McIntyre, Russ Reid Senior Vice President, Strategy Development. "The donors who will be most important to us in the coming decade seem equally facile with both mail and online."

But according to the study, older donors are more generous.

"The point is this: if the goal of a nonprofit is to effectively target today's best donors, then they should focus significant and smart attention on the donors giving the most money – seniors and boomers," said McIntyre. "For example, the number of donors in the 18-24 group and 70-plus are comparable, but the 70-plus donor gives three times as much."

"Does that mean nonprofits should turn a blind eye to the younger segments?" McIntyre continued. "Of course not. Their value will likely increase as they age. But fundraising expenditures must be weighted according to a strategy that maximizes those who are giving now."

The report suggests that fundraisers should focus their money on the channels that perform the best. While social media is an exciting means of reaching the younger community, the report indicated those who are active there don't use it for donations.

Another striking result of the survey shows that people want to give to charities that spend money on good management. Given a choice, the respondents preferred organizations that hire top-quality managers, even with higher salaries, over hiring less experienced managers and spending fewer dollars on salaries. An even greater percentage would rather support an organization that spends more on fundraising and brings in more money to help the cause than would support an organization that spends little on fundraising but raises less money. "Only 28 percent would opt for efficiency over effectiveness," said McIntyre.

"Nonprofits are under relentless scrutiny for their fundraising costs," said McIntyre. "The questions on costs tell us that what donors want more than anything else is value for their money. Spending money on salaries is fine, as long as your leaders are effective. If you spend more on fundraising, it's fine as long as it effectively raises more money for the work."

The report also focused on the impact of the disaster in Haiti on nonprofit fundraising. 38 percent of Americans gave to help Haiti. 52 percent of active donors – those who regularly give to nonprofits – donated. Very surprisingly, nearly 30 percent of Haiti donors say they did not support any nonprofits in the last year, including 16 percent of fairly determined non donors. Most likely to give to Haiti were African Americans (51 percent), Latinos (53 percent), Asians (59 percent) as were people not born in the US (59 percent).

Four out of ten donors said that if they had not given to the Haiti disaster, the money would have gone elsewhere. Still, 58 percent of donors believe that what they gave to Haiti was unique – it was over and above what they normally give. Haiti was a first-time giving impetus for 3 percent of all Americans, 6.7 million people.

Haiti donations saw massive channel donation differences, with text-to-give having a big impact. While 32 percent of donors said they gave to nonprofits working in Haiti through places of worship, another 22 percent gave online, and 19 percent through texting. Questioned if the limits on text donations resulted in lower donations, 90 percent of text donors claim they would have donated through another channel had texting not been provided.

"The Haiti experience reminds us that emergency donors and everyday donors are different," said McIntyre. "And the best donors will give over and above what they normally do, not instead of what they typically give."

DMANF participants were able to review portions of the study at the conference, and more elements of the study will be released in the coming months.

More than two-thousand respondents participated in the study. It was conducted both by phone and through a pre-recruited online research panel. The study was also conducted in English and Spanish.

Russ Reid, founded in 1964, is part of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Grey Matter Research is a market research firm specializing in serving non-profit organizations, offering sophisticated qualitative and quantitative techniques to uncover details that make a tangible difference for clients.

Interviews are available with McIntyre, Russ Reid President and CEO Tom Harrison, Executive Vice President Alan Hall, and Ron Sellers of Grey Matter. To schedule, contact Steve Ruppe or Alison Rienas at the numbers above. Go to, for additional information.

Thursday, August 5, 2010

Resource Development Director, United Way of Broome County

ESSENTIAL DUTIES AND RESPONSIBILITIES (include, but are not limited to):
85% Resource Development-

•Works with Campaign Chairperson and Executive Director to develop campaign plan and timetable employing a fund raising process that assesses potential, sets goals and identifies volunteer leadership for future years.
•Develop and implement strategies for year-round cultivation for existing, as well as, new accounts.
•Assist with recruitment of campaign volunteers.
•Review and recommend campaign structure changes as needed to respond to changes in the workplace in employment and campaign potential.
•Implement new fund raising techniques in response to a changing environment (i.e. differing employer needs, recognition).
•Recruit, train and manage Loaned Executive (LE) program.
•Work jointly with Communications Director in designing and implementing training programs for campaign volunteers and company campaign staff.
•Collaborate with Executive Director in strengthening leadership giving programs, including the expansion of the Alexis de Tocqueville Society.
•Collaborate with Executive Director and Communications Director in the development of annual campaign “theme" and campaign-related communication resources such as brochures, pledge forms, manuals and video.
•Work jointly with Communications Director in directing Community Campaign Kick-off and Report Meetings.
•Support company campaign coordinators and teams in planning and implementing successful workplace campaigns.
•Work jointly with Campaign team in the distribution of campaign materials.
•Ensure correspondence, research and reporting with United Way of America and New York State United Way.
•Work jointly with Communications Director to coordinate campaign awards and identification and delivery.
•Work jointly with Executive Director to identify, solicit, and manage public/private foundation, and state and federal grants.
•Explore and purse new avenues of revenue generation to accomplish the United Way of Broome County mission.
•Perform other reasonable related duties as assigned.

15% Management and Supervision –
· Direct supervision of the Resource Development Assistant including weekly one-on- one meetings to review work plans.
· Member of Senior Management Team.
· Respond to external and internal requests and inquiries in a timely and
professional manner.
· Nurture positive relations with our volunteers, our contributors, and our partner
· Promote teamwork and an atmosphere of cooperation and support.

INTERACTION: (Internal and external)
· Establish and maintain relationships with staff, volunteers, contributors,
agencies and members of the UW Board of Directors to ensure internal and external
customer satisfaction.
· Demonstrate a comprehensive understanding of all UW operations; represent the
UW at appropriate, select community and business events. Interact internally with all
levels of staff, externally with donors, staff members of profit and not-for-profit
businesses and government agencies, the general public, community leaders,
educators, elected officials and media representatives.

Job Requirements
QUALIFICATIONS AND REQUIREMENTS: (Abilities/Skills: i.e. ability to empathize, initiative, self-confidence, customer focus, drive to achieve, teamwork, leadership, etc)

· BA degree in business, fundraising or related area; Masters preferred.
· Minimum of 3 years successful experience in United Way or similar field, with concentration on fundraising.
· Extensive knowledge of successful model of fund development plans and their
· Understanding of the entire campaign process in addition to a broad knowledge of the
United Way organization as a whole.
· Experience with volunteer Board and committee structure and knowledge of how to use
them most effectively in fund development.
· Ability to work effectively with persons of every age, sex, racial, ethnic, religious, income
and geographic group, educational level and personality type.
· Strong mastery of time management and organization skills
· Interpersonal competence in working with and motivating volunteers and key
members of the community
· Public speaking expertise and the ability to train volunteers
· Excellent communication skills, both written and oral
· Proficient in business computer software and systems; including fundraising database
(ANDAR preferred

Contact InformationContact: Nicki French
Phone: (607)240-2008

Free workshop on social media for nonprofit groups: Corrected Registration Info

A half-day workshop for nonprofit organizations will be held from 9:30 a.m. to 12:30 p.m. Sept. 15 at the Broome County Public Library.

Called “Cutting Edge Technologies to Grow Your Non-Profit Organization,” the workshop will look at social media and its ability to transform nonprofits. Other technologies to help recruit and retain volunteers will also be discussed.
The Broome Leadership Institute Alumni Association, RSVP, Southern Tier Young Professionals, United Way of Broome County, Binghamton University College of Community and Public Affairs and BU’s Department of Human Development have joined together to hold this free workshop.

For more information or to sign up, contact Amy Shaw at (607) 772-8863 ext. 313.

2nd Annual Half Day Workshop for Non-Profit Organizations
“Cutting Edge Technologies to Grow your Non-Profit Organization”
Wednesday, September 15, 2010 / 9:30 a.m. to 12:30 p.m.
Broome County Public Library (Decker Room), 185 Court Street, Binghamton

Tentative Agenda

9:00 – 9:30 a.m. Registration, Networking, Continental Breakfast

9:30 – 9:35 a.m. Welcome

9:35 – 10:45 a.m. Social Media
Speakers: Bijoy Datta, Director of Client Relations, Vibrant Creative (formerly GrafiQa Creative Services) &
Laura Biasillo, Agricultural Economic Development Specialist Cornell Cooperative Extension of Broome County
Social media is beginning to transform non-profits both in the way they work as well as their relationship they have with their members and donors. In this session, we will examine:
- What social media is and how it is relevant to non-profits
- An overview of social media tools
- Do’s and Don’ts of social media
- Effectively using social media to cut marketing costs
- Telling the story of your mission in a relevant way for social media
- Learn how “cause marketing” with various social media can build donations, engage existing and gain new volunteers
- Effective local examples

** Please note, this session does not teach you HOW to use social media. We focus more on what’s out there and why it could be important to your organization.

10:45 – 11:00 a.m. Break

11:00 – 11:15 a.m. Effective Volunteer Management System
Speaker: Greg Jenkins, Encounter Program/Facilities Manager, Broome County Council of Churches
Find out how one local organization has implemented a state-of-the-art effective volunteer management system.

11:15 – 12:00 p.m. Ways to Engage Student Involvement in your Organization
Speakers: Dr. Allison F. Alden, Director, Center for Civic Engagement, Binghamton University &
Mary Beth Smith, Executive Director, Boys & Girls Club of Binghamton
For more than 50 years, Binghamton University students have gained much by working as volunteers, interns, and employees in the local community. And the community has gained many dedicated, inquisitive and hardworking people, who have made significant contributions to local life. Find out how one local non-profit effectively engaged student involvement in their organization.

12:00 – 12:30 p.m. Closing Inspirational Keynote
Speaker: Rev. Dr. Joseph Sellepack, Executive Director, Broome County Council of Churches

Volunteer Training: Online Info

Here is a link for the registration info regarding:

The Volunteers Administrators of the Southern Tier (VAST)
Cordially invites you to attend

“Sustaining Your Resources in Tough Economic Times”

Volunteer Manager/Director One-Day Regional Training
Thursday, October 21, 2010
9:30 AM – 3:30 PM

Holiday Inn Arena
2-8 Hawley Street
Binghamton, NY