ED Meeting Program Summary

The South Central NY ED Group meeting was hosted at the Broome County Council of Churches and attended by 20 participants. The program speaker was Calvin Stovall, Executive Editor of the Press & Sun-Bulletin. He gave an overview of how nonprofit directors can better work with the newspaper and gave suggestions for attracting better media attention. For example, a group of nonprofits may have a better opportunity of getting press coverage than an individual organization. Calvin mentioned that stories relevant to the newspaper's target female market may be more appealing. He also mentioned that a relationship with the media helps with coverage.

The program discussion also focused on the economy and impact on local organizations, including the Press & Sun-Bulletin. This was especially true with the recent layoff of the paper’s features editor. Sharon Ball from the Broome County Arts Council asked about this issue and how nonprofits can help the newspaper address this resource gap. Calvin discussed setting up a meeting to discuss this offer and tapping the arts sector to provide more input. He also discussed how the newspaper is adapting and doing more with less. Technology, such as the newspaper’s website, has been a recent focus area. Overall, the economy may worsen, but the media is essential in the role that they play, and Calvin is optimistic that the Press & Sun-Bulletin will adapt and persevere.

Calvin discussed a number of ideas for the Group to follow up on, including:

• Set up meeting with section editors/managers for nonprofit directors
• Share nonprofit executive directors list with newspaper reporters and editors
• Offer reporters the opportunity to send queries and info requests to the Group
• Group could have info hosted on Press & Sun-Bulletin website
• Publicize the Group and raise awareness among other EDs, community leaders, political leaders, etc. with an article in the viewpoint section of paper
• Develop Doers profile, but instead feature nonprofits

The Program meeting included an opportunity for the host nonprofit to present about their programs and services. The featured speaker was Joe Sellepack from Broome County Council of Churches. He outlined his nonprofit’s programs. His organization is the 4th largest church council in the US, and delivers over 3 million pounds of food every year to the local region.

The meeting ended with Committee updates:
Programming Committee- 2009 program ideas include:

• 990 revision
• Work with board of directors
• Funding panel
• Personnel issues/human resources
• Going green/energy savings

Next meeting to be confirmed

Special Projects Committee- discussed culture and social impact study that would answer questions like:
How do nonprofits make community better?
How much money do nonprofits contribute?
Next meeting is January 9th

Membership Committee- Still setting up a meeting for 2009
Family Enrichment Network staff will keep membership database updated

The Executive Committee will meet on December 16th. The next overall Group meeting will March 10th hosted by the Jewish Community Center in Binghamton.