KEY RESPONSIBILITIES/DUTIES:
- Provide day-to-day oversight for the entire annual giving program. Develop an
annual, written plan for the program which includes segmentation, timing, messages
and goals. Monitor progress towards those targets. Provide a rigorous, systematic
review and analysis of all fund-raising activities to find ways to do things more effectively
and efficiently. Develop specific strategies to increase donor retention, upgrades and
acquisition.
-Develop and manage the annual giving budget based on programmatic goals and objectives
as reviewed and approved annually.
-Work with Roberson’s Board of Trustees to schedule visits with a pool of annual
giving prospects. Utilize Board expertise to develop an integrated strategy for the personal
solicitations of annual giving donors at the leadership-giving level.
-Develop ways to recognize donors and to share the impact of annual giving.
-Prepare and implement a Roberson capital campaign
-Ensure the smooth transition of prospects along the donor pipeline.
Facilitate the qualification of prospects for the major gift program and
make recommendations for prospect assignment.
-Oversee the Donor Perfect database.
-Work closely with the Marketing Manager (oversees Business and Corporate Sponsorships
and Special Events) to develop and implement consistent
messaging. Assist in the creation or editing of donor relations materials.
-Other duties assigned as required.
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